Go into any bathroom in Switzerland and look down at the toilet. Here is what you will see:
Now do the same exercise in the US or the UK. You will see many more names.
This is what defines Switzerland. One company. Doing an outstanding job. Lovely design. High functionality. I love Laufen. It gives me pleasure to use their products. But I want a change.
I want to look down and see Kohler, Toto, American Standard, Triangle, Nautilus, Bemis, Pegasus, Crane, Gerber. Whatever. Just something different. Even if it’s not as good. Because the same, no matter how dependable, lovely and outstanding, gets boring.