Niche Marketing Hits Bottom

Yes, toilet paper for ladies. Discovered in a German grocery store.

Talk about niche marketing. And pigeonholing a product.

Because, let’s face it, girls and boys have very different needs in toilet paper. The company that makes this wonderfully refreshing product doesn’t tell us on the packaging why this is for the “Lady,” though pink and puppies sure let us know it’s going to be a soft, cuddly and very feminine experience.

And I can’t wait for their companion toilet paper: “Man.” I will know it is for me because it will be blue and have a picture of a chainsaw on the package. And “Man” will be spelled out in big, manly block letters. And when I pick up this product every one at the checkout line will know I am a Man with a man’s asshole. And that will make me feel good.

Toilet Paper Just for Women. Finally.

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Comments

  • Chris  On September 24, 2011 at 7:19 am

    This is a high tech product, dermatologically tested by some German Institute, no less. And the cudly packaging makes clear it is “deinem po zuliebe” (which is hard to translate but roughly means for the love of your butt”.

  • Ken  On September 24, 2011 at 7:43 am

    See, more evidence of the German obsession with the lower digestive tract and its end products. For the love of butt, indeed.

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