Man Smag

Posters for the below-pictured hotdog product are plastered all over Copenhagen and carry the tag line: ” … man har vel smag.”

“Smag” is the Danish word for “taste” and a rough translation of the tag line is “try a taste.”

Given the ad’s visual punch, I think the campaign would be better served by making the tag line just “man smag.”

Mmmm, Man Smag.

Man Smag: One handful is more than a mouthful.

Man-Smagging Good!

Smag It.

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Comments

  • Naomi  On September 23, 2012 at 4:38 pm

    One of the main things I remember about Copenhagen from my family’s visit in 1983 is these street hot dogs, except I remember them being called “Warm Pulsar”

    Mmmmm. Pulsing Man Smag.

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