Posters for the below-pictured hotdog product are plastered all over Copenhagen and carry the tag line: ” … man har vel smag.”
“Smag” is the Danish word for “taste” and a rough translation of the tag line is “try a taste.”
Given the ad’s visual punch, I think the campaign would be better served by making the tag line just “man smag.”
Mmmm, Man Smag.
Man Smag: One handful is more than a mouthful.